/ Doug's Chocolate Republic / Review: Ritter Sport Fine Milk
Ritter Sport Fine Milk
Posted: 5 June 2014
The Fine Milk Chocolate is superior to the Alpine Milk Chocolate. It is less sweet and with a richer cocoa taste. Under these circumstances, a better name for the bar would be Finer Milk Chocolate.
price/gram: USD 0.023
Cocoa %: 35
Ritter Sport shows once again
that they have the gusto other mainstream chocolate
Several years back, I
reviewed Ritter Sport's
Alpine Milk Chocolate, its claim to fame being that it's manufactured from milk from the Alps. I'd be curious
to know if those Alpine cows were allowed to roam free and eat organic grasses.
I mean, you have modern yet tiny milk farms in the Swabian
alps with 120 milk cows, clearly too few to supply Ritter
Sport's Alpine Milk Chocolate needs. And you also have large
industrial farms which may be legally permitted to say
they're located "in the Alps" if the farms are in specified
districts. Or perhaps the milk came from Taiwan.
The Cingjing Veterans Farms is widely known as the Alps (of
Taiwan). I've been exposed to too much misleading
marketing to care.
Here's where Ritter Sport
exemplifies its boldness. It manufactures that
30% Alpine Milk Chocolate bar, made with the usual blend of
bulk West African cocoas, from Ghana and the Ivory Coast
most likely, spiced up with a little Papua New Guinea and
Madagascar beans. At the same time, it also
manufactures this Fine Milk Chocolate bar, including some
Arriba beans from Ecuador. We're never told what
percentage of the mix consists of this Ecuadorean Arriba.
I'll assume it's low.
The Fine Milk Chocolate
dispenses with the Alpine-made milk. That distinction
isn't necessary when they're including the exotic Ecuadorean cacao
beans. Including Alpine milk would steal some thunder
from the overly sweet Alpine Milk Chocolate bar. This
Fine Milk Chocolate differs in another way from the Alpine
Milk. It has 35% cocoa solids instead of the Alpine's
I've seen fine chocolatiers
release bars a few percentage points above or below another
bar on their line. Willie's from the UK has three bars
falling in the 69-71% range, but he sources the cacao for
each bar from a different country. Ritter Sport, we've
established, does a passable job at an affordable price.
They're not in the league of fine chocolate giants.
And yet, by pulling out two different milk chocolate bars,
with slightly different cacao percentages, Ritter Sport
plants the perception that they're up there with the finest purveyors of cacao. A masterstroke!
The Fine Milk Chocolate is
superior to the Alpine Milk Chocolate. It is less
sweet and with a richer cocoa taste. Under these
circumstances, a better name for the bar would be Finer Milk
Chocolate. But at the end of the day, it's still Ritter
Sport we're talking about, a little too square to be ultra