Equal Exchange is different from all of the other companies I've reviewed on the Chocolate Republic.
Everybody working for Equal Exchange owns an equal share. Equal Exchange is the kind of company you want to support. With milk chocolate this good, you don't have to invent rationalizations in your head to keep buying.
price/gram: USD 0.041
Cocoa %: 38
You hand over $4. The
grocery store gives you one of these chocolate bars.
Does Equal Exchange wind up being a fair exchange?
Equal Exchange is different
from all of the other companies I've reviewed on the
Chocolate Republic. Most of the bars I've reviewed are
multinational brands. Many are
publicly traded and owned by shareholders. Nestle.
Cadbury. Hershey. Others were artisanal
operations then bought out by a multinational.
Green & Black's. Dagoba. Scharfen-Bergen.
The artisanal places were, without exception, started by
single or dual founders.
Equal Exchange is a
worker-owned cooperative. Everybody working for Equal
Exchange owns an equal share. Since its founding in 1986,
the company has always w
small farmer co-operatives -- originally, to obtain
coffee beans, but by 2002, the company had expanded into the
chocolate market. Not just the beans come from the
co-operatives. So does the milk powder, sugar,
hazelnuts, and vanilla beans, and anything else Equal
Exchange chooses to include. The co-operatives are
located in the US, Dominican Republic, Paraguay, Peru,
Ecuador, Panama, and Madagascar.
The back label indicates that
all the ingredients for their Milk Chocolate bar are
organic. 70% of the raw cane sugar, unrefined whole
cane sugar, cocoa butter, chocolate liquor, and ground
vanilla beans by weight are considered Fair Trade.
Equal Exchange practices an
unusual model which works, apparently. They don't
actually make a thing. They source the raw ingredients
from their various small farmer co-operatives and then send
these ingredients on over to a nameless Swiss company to turn them into chocolate bars. We classify this as American chocolate because Equal Exchange's
headquarters are in Massachusetts.
Equal Exchange's Milk
Chocolate bar is superb. With 38% cocoa solids, it's
on the higher end of the milk chocolate range. The
chocolate is smooth, creamy, and bursting with flavor.
The label reads that this is milk chocolate with a hint of
hazelnut. I couldn't taste the hazelnut at all.
It's the hazelnut and vanilla beans which likely lent the
bar a touch of added creaminess.
Equal Exchange is the kind of
company you want to support. With milk chocolate this good,
you don't have to invent rationalizations in your head to
keep buying. Considering the organic and Fair Trade
labels, which always boost up the final selling price, Equal
Exchange products sell at a very fair exchange.
For a taste of home grown
cacao without all the fluff and glamour to add to the price,
Equal Exchange has you covered.