/ Doug's Chocolate Republic /
Review: Jacquot Dark Chocolate
Jacquot Dark Chocolate
Posted: 20 November 2014
Ever heard of the Contrast Principle? On my last review of Jacquot's Dark Pecan, I awarded the lowest rating the Chocolate Republic has ever seen. How could any future reviewed Jacquot bars not taste better? This is not fine chocolate by any stretch of any imagination. Where's the value proposition? All Jacquot can come up with is "made in France" and "since 1920." Well, paedophile rapist Pierre LeBoeuf was born in 1920 and birthed in France.
Is he worth sampling?
price/gram: USD 0.028
Cocoa %: 74
Ever heard of the Contrast
Principle? Psychologist Robert Cialdini mentions it in
his breakthrough 1984 book Influence: The
Psychology of Persuasion.
It goes like this. If
you stick your hand in scalding hot water first, then
stick it in cold water, the water will feel colder than it
would have had you just stuck your hand in the coolness to start.
Pick up a 5 kg weight after you've held a 20 kg weight, the
5 kg feels lighter than it would have were you to lift the 5
kg weight first. I just tried the Contrast Principle
at a local bar where a few friends and I drank imported
craft beers. The final bill came to the equivalent of
$72. I was the one who saw it first and told my other
friends the amount was closer to $110. This was
somewhat believable. A steak and hamburger platter
were ordered and 330 ml craft beers in Thailand cost more
than a full course Thai street meal with a 640 ml bottle of
local beer. When my friend saw the bill he commented
that $72 wasn't too bad. What if I'd told him the bill
And so it goes with the
French abomination known as Jacquot, making 'fine'
chocolates since 1920. On my last review of their
Dark Pecan, I
awarded the lowest rating the Chocolate Republic has ever
seen. How could any future reviewed Jacquot bars not
This dark bar has more than
50% more cacao than the Dark Pecan, and it is a pure bar.
There are no cheap fillings to, in most cases, improve the
chocolate, but here, to torture your taste buds. Here,
you get to taste the quality of the chocolate on its own. Or
the lack of it.
Jacquot has poseur written
all over. In what little I could find about the
company, Jacquot claims to use ethically sourced cacao,
although there is no indication on the wrapper whatsoever
that they do. No Rainforest Alliance, no Fair Trade,
not even some third tier French association no one's ever
heard of testifying that the cacao was ethically procured.
In some countries, ethical can be defined as "didn't
outright steal it."
This is not fine chocolate by
any stretch of any imagination. I could be intoxicated or
stoned or just plain desperate and my opinion of this
chocolate wouldn't change. Where's the value proposition?
All Jacquot can come up with is "made in France" and "since
1920." Well, paedophile rapist Pierre LeBoeuf was
born in 1920 and birthed in France. Is he worth sampling?
It's not that the Jacquot
is so expensive, but at this price point, why not save a
bit of money and get a much tastier and more reliable
Sport Extra Dark with 71% cocoa solids? They're known
as Quality. Squared. Jacquot may not even
qualify for the square root of quality.
The two Jacquot bars I've
sampled are superb for contrast. Eat them before you
ever sample any other chocolate bar, and those other
chocolate bars are bound to taste superb.