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Home / Doug's Chocolate Republic  /   Review: Bellarom Rich Chocolate

     
Bellarom Rich Chocolate 
Posted: 22 January 2015    3.5 
Bellarom Rich Chocolate from Germany  Bellarom's Rich Chocolate is meant to be the dark chocolate sample. Dark it really ain't. Bellarom's Rich Chocolate falls more on the lower end of the bittersweet range, with 45% cocoa solids.  This Rich Chocolate is not good chocolate. And because it's darker and there are no fillings to cover up any blemishes, I could taste just how cheap the chocolate is.  But it's such a bargain and has democratized the chocolate tasting experience for welfare loving Europeans to such a degree that I raised its rating by one point.
Avg price/gram: USD 0.008   Cocoa %: 45  Size: 200g  Germany 
       


As I summarized in my review of Bellarom's Fruit & Nut, Bellarom offers some of the cheapest chocolate you'll ever find.  The chocolate is below average in taste, but at less than one American penny per gram, you don't hear anyone complaining.  Quite the opposite.  Hundreds of thousands of money-squeezed Europeans are screaming in joy that they don't have to give up snacking on real chocolate. 

Bald A brought two Bellarom bars back with him to Asia, and it's a good thing he did, too.  The Fruit & Nut is a milk chocolate bar.  This second bar, Bellarom's Rich Chocolate, is meant to be the dark chocolate sample of the bunch.  Dark it really ain't.  Bellarom's Rich Chocolate falls more on the lower end of the bittersweet range, with 45% cocoa solids.           

But points given to Bellarom, no where on any of the labeling does Bellarom use a bait and switch and call this dark chocolate.  Look at Cadbury's Old Gold bar. On the front label, Cadbury declares it to be dark chocolate, with the same 45% cocoa solids, No, this is rich chocolate, defined as 'rich' relative to the cocoa solid content of the milk chocolate bars most of Bellarom's consumers are likely used to eating.        

Like the Fruit & Nut before it, this Rich Chocolate is not good chocolate; and because it's darker and there are no fillings to cover up any blemishes, I could taste just how cheap the chocolate is.  There is a hollowness to the taste that I found offputting.  Perhaps this dark chocolate lite taste is exactly what Bellarom wants to deliver to consumers more enamored with milk chocolate.  Anyway, I'm not punishing the bar for being a dark poseur, which it's not.  I'm just saying that whatever it is -- milk, dark, rich -- it ain't good.  Compare it to Madecasse's Milk Chocolate, which contains 44% cocoa solids, and it's like comparing a coked up smelly streetwalker with a beautiful fashion model.        

All right.  Madecasse is ten times the price of Bellarom.  What can you expect?  The drug addicted streetwalker is selling her body for $20, the fashion model for $200.  Without an expense account, it's hard for most people to justify getting their chocolate fix on a bar as sumptuous as a Madecasse.  You want a quickie, you go for the streetwalker and the Bellarom Rich Chocolate.  On the special occasion, you splurge for the Madecasse, the model, and a $100 bottle of Merlot.         

I've made allowances for this bar.  Originally, I was going to give it a 2.5.   But it's such a bargain and has democratized the chocolate tasting experience for welfare loving Europeans to such a degree that I raised its rating by one point.  With the euro tanking in currency markets recently, may Bellarom help to put a smile back on Europeans' gloomy faces.           

If you liked reading this, consider savoring these reviews:
 Lotte Dream Cacao 56% from Korea -- 56% cocoa solids
 Nestle Edamame Kit Kat from Japan -- 20% cocoa solids
 The Complete Chocolate Republic Index


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