/ Doug's Chocolate Republic /
Review: Bellarom Rich Chocolate
Bellarom Rich Chocolate
Posted: 22 January 2015
Bellarom's Rich Chocolate is meant to be the dark chocolate sample. Dark it really ain't. Bellarom's
Rich Chocolate falls more on the lower end of the
bittersweet range, with 45% cocoa solids. This Rich
Chocolate is not good chocolate. And because it's darker and
there are no fillings to cover up any blemishes, I could
taste just how cheap the chocolate is. But it's such a bargain and has democratized the chocolate tasting experience for welfare loving Europeans to such a degree that I raised its rating by one point.
price/gram: USD 0.008
Cocoa %: 45
As I summarized in my review
of Bellarom's Fruit &
Nut, Bellarom offers some of the cheapest chocolate
you'll ever find. The chocolate is below average in taste,
but at less than one American penny per gram, you don't hear
anyone complaining. Quite the opposite. Hundreds of thousands of money-squeezed Europeans
are screaming in joy that they don't have to give up
snacking on real chocolate.
Bald A brought two Bellarom
bars back with him to Asia, and it's a good thing he did,
too. The Fruit & Nut is a milk chocolate bar.
This second bar, Bellarom's Rich Chocolate, is meant to be
the dark chocolate sample of the bunch. Dark it really
ain't. Bellarom's Rich Chocolate falls more on the
lower end of the bittersweet range, with 45% cocoa solids.
But points given to Bellarom,
no where on any of the labeling does Bellarom use a bait and
switch and call this dark chocolate. Look at
Cadbury's Old Gold
bar. On the front label, Cadbury declares it to be dark
chocolate, with the same 45% cocoa solids, No, this is rich
chocolate, defined as 'rich' relative to the cocoa solid
content of the milk chocolate bars most of Bellarom's
consumers are likely used to eating.
Like the Fruit & Nut before
it, this Rich Chocolate is not good chocolate; and because
it's darker and there are no fillings to cover up any
blemishes, I could taste just how cheap the chocolate is.
There is a hollowness to the taste that I found offputting.
Perhaps this dark chocolate lite taste is exactly what
Bellarom wants to deliver to consumers more enamored with
milk chocolate. Anyway, I'm not punishing the bar for
being a dark poseur, which it's not. I'm just saying
that whatever it is -- milk, dark, rich -- it ain't good.
Compare it to
Madecasse's Milk Chocolate, which contains 44% cocoa
solids, and it's like comparing a coked up smelly
streetwalker with a beautiful fashion model.
All right. Madecasse is
ten times the price of Bellarom. What can you expect?
The drug addicted streetwalker is selling her body for $20,
the fashion model for $200. Without an expense
account, it's hard for most people to justify getting their
chocolate fix on a bar as sumptuous as a Madecasse.
You want a quickie, you go for the streetwalker and the
Bellarom Rich Chocolate. On the special occasion, you
splurge for the Madecasse, the model, and a $100 bottle of
I've made allowances for this
bar. Originally, I was going to give it a 2.5.
But it's such a bargain and has democratized the chocolate
tasting experience for welfare loving Europeans to such a
degree that I raised its rating by one point. With the
euro tanking in currency markets recently, may Bellarom help
to put a smile back on Europeans' gloomy faces.