/ Doug's Chocolate Republic /
Review: Lindt Chilli
Posted: 28 February 2015
The chili and bittersweet chocolate are a good mix. If you like Lindt chocolate in general but have your misgivings about chili peppers in your chocolate, then this leap into chocolate chili terrain isn't a big one.
price/gram: USD 0.04
Cocoa %: 49
Four years ago, I remember
that it was a much bigger deal to see a
chocolate bar made with
chili. My wife would buy them for me when she saw
them, knowing how much I like spicy foods.
I will admit it. I am a self confessed
chili lover. I love the taste of Thai mango salads,
papaya salads, and cucumber salads because they all use lots
of fresh chili peppers. But in chocolate? It's a
different game. Chili oil is used most of the time for the
flavor. And in chocolate, the chili flavor and spice shouldn't
dominate. Most recently, I got a taste
of chili with lime in a British
that pulled the chili-chocolate combination off quite well.
Most of the time, the chili is so far in the background, it
might as well be all the way in Brazil.
I've long established that
Lindt has more in common with Hershey than it does with
truly premium chocolate makers. Yet because Lindt exports most of the
Lindt bars consumed worldwide, the brand has been able to
elevate its image outside Confederation Helvetica based on the world renown of Swiss chocolates.
Don't get me wrong. The Swiss do make good chocolates,
but you have to know which market segment to compare Lindt against. Lindt is a mainstream major chocolate
player and found in every store, much like a Cadbury or
Hershey bar. And if you compare a Lindt to either of
those brands, Cadbury and Hershey are checkmated.
But Lindt as a premium chocolate
maker? I've seen hydrogenated oils and artificial
flavors on their ingredient listings. It was a wakeup
call. Hershey and Cadbury would do the same thing in a
New York or London minute, but a true premium chocolate
maker wouldn't, couldn't, shouldn't. .
So I dove into this Lindt
Chilli with the same attitude I would a Cadbury Chilli Surprise (if Cadbury made such a chili bar).
I was expecting something above average in the mainstream. My
friend Bald A brought this one back from England, like that
makes any difference. All the Lindt bars are made in
Switzerland. I could probably have bought this same
bar in Thailand.
The chili and bittersweet
chocolate are a good mix. The chilis could have been a
bit stronger, in my opinion, but remember. Lindt is
mainstream, and mainstream bars cater to the lowest common
denominator. They can't risk being offensive. The
fringe does that.
If you like Lindt chocolate in general but have your misgivings about chili peppers in your chocolate, then this leap into chocolate chili terrain isn't a big one.