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Lindt is a really Big Guy. Whittaker's is a really Small Guy. Doug's Republic and Doug want to give the Small Guy chocolate bar manufacturers a fair shake at the Chocolate Republic. It's Big guy vs Small Guy in the press at large, and this republic would like to even the playing field against Hershey, Lindt, and Cadbury

Home / Doug's Chocolate Republic  /   Big Guys vs Small Guys

The Big Guys vs The Small Guys



Lindt Lindor Whittaker's Cashew Nut

What's the real difference between these two bars?

Looks can sure be deceiving.  Based on the photographs, both these bars appear to be about the same size, the one on the left slightly larger.  But actually, the bar on the right is larger, much larger.  It's 2.5 times the size of the bar on the left.   You can see that if you look closely at the packaging.

But the label is still deceiving.  It doesn't tell you that the bar on the left, though smaller, is really a helluva lot bigger than the bar on the right -- in all the ways that count.  

Cadbury Whittaker'sThe delicious Swiss bar above on the left is sold all over the world by an already world-famous company.  Anyone reading this article can likely find that bar -- or another bar by that company -- in their own towns.  You could be snacking on one this very second!  The delicious bar on the right is sold only in New Zealand, Australia, Singapore, and in New Zealand shops in the UK.  Unless you live in one of those four countries or have a friend in one of those locales who can mail you bars, like I did, good luck ever sinking your teeth into one of those luscious delights.

Think of the bar on the left as representing "The Big Guys" and the bar on the right as representing "The Small Guys."  The Big Guys are Lindt, Hershey, Cadbury, Toblerone, or any other mainstream brand you regularly see in your local town or at duty free shops.  The Small Guys are all those quality niche chocolate manufacturers you've likely never heard of.  You can't ever taste what you never heard of.

Once in awhile, a Big Guy screws up by blatantly cheapening their ingredients and allowing a Small Guy to move in and gain some credibility.  Cadbury Australia made a blunder and opened up the door for much smaller competitor Whittaker's to grab some market share.   Most of the time, however, a Small Guy must slowly claw for his share of publicity and the public's palette.

I'm lucky that I traveled and got to experience some off-the-beaten-path brands.  But I'm not traveling now.  If you think a small guyCadbury Australia deserves to be sampled or you are that small guy, get some bars to me!  I will make it a priority to sample them, and they will get reviewed at Doug's Chocolate Republic.  I can't promise I'll give the bar a great review.  Making the bar delicious is out of my control. 

This is not some sleazy appeal to obtain free chocolate samples.  It's a way to democratize the playing field.  What I'm going to see on the store shelves of Thailand is Lindt, Guylian, and Ritter Sport.  For lack of other options, I will pick these bars off the shelves, one by one, and sample each and every one of them first, at a pace that keeps my waist line intact.  Do Lindt, Guylian, Ritter, and their brethren really need more exposure?  I'll sample them because sampling chocolate is what I do at the Chocolate Republic, but I'll be honest. I'd prefer to sample and expose a hidden diamond in the rough first.  

I did mention the word 'democratic.'  I won't turn down samples from a big guy either if the big guy offers me a lot of sugar-coated praise and encouragement, too.   



 

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Fascinating Ideas You Could Care Less About

  Lindt is a Big Guy. Whittaker's is a Small Guy. Doug of Doug's Republic would like the chocolate bar reviews on the Chocolate Republic to focus more on the Small Guy. But the republic can't function without your support. Hershey, Lindt, and Cadbury control the market. If you want the Small Guy to get some press over the Big Guy, let Doug of Doug's Republic review the Small Guys.